Knowing your audience

It’s a competitive market. Other brokers are trying to secure the same business you are, so there’s never been a better time to build long-lasting relationships with potential customers. And that means getting to know them.

Planning your marketing, making sure you’re hitting the right targets at the right time – with the right message.

These simple tips won’t change the world, but they’re a reminder of how important it is to get the basics right. First impressions last.

This is our sixth guide in a series. You make the difference, but we’ll support you all the way – the crew behind you is here to help with ideas, hints and tips on getting your message to have the right impact.