Getting more from using LinkedIn

Cutting through the noise on LinkedIn is a great way to raise your profile far and wide – because it’s not just ‘a job site’ or a place to keep your CV up to date.

Professionals keep their career profiles up to date on LinkedIn, but they’re also exchanging ideas and reading thought leadership articles too.

This is the second in our series of marketing guides. Take a closer look at LinkedIn, see if it’s a platform that can help you build stronger connections – particularly among professionals who could benefit from your services.

We hope you’ll find it useful, with ideas that you can put into practice straight away. Find out how to get more from using LinkedIn, discover how your professional network can help to build the profile of your business.