Growing your business with social media

The art of social media is to start a worthwhile conversation. The beauty of social media, for financial advisers at least, is that those conversations may turn into meaningful, long-lasting and profitable relationships.

We’d like to help you grow your business. It’s easy to start using Twitter, YouTube, LinkedIn, Facebook or even your website to raise your profile – the trick is to make sure you’re spending time on these tools effectively.

You’ll find all kinds of guides to using social media on the internet. We’ve summarised a few of the basics for you here – and provided two quick guides that will explain what social media has to offer your business, and what the next steps may be in raising your firm’s profile online.

A quick list for sharing in the office:

If you do it, do it right. It’s better to avoid social media, than to start something you can’t maintain. Think carefully about the commitment needed. Would it be once a week or daily?
Write professionally. Online, everyone sees you all the time. Think about your profile, stay professional, and remember that not everyone may read what you’ve written ‘the same way you wrote it’.
Check your writing. Every tweet or post conveys an impression of you as a person and gives people an idea about your business. Spell-check. Make sure what you’ve written makes sense.
Make a great contribution. You never know who’s reading what you’re writing. Make sure everything you post is worth reading.
Make it a two-way street. Talk to people, have conversations, ‘follow’ a wide audience.
Share the good news. If you’re investing energy in raising your profile, don’t hide the fact. Add your social media handles to letterheads, comp slips, your website – everywhere.

Download our two-part overview and start growing your business with social media today.