Ageas further reinforces its commitment to brokers by joining First2Protect panel
Ageas has been appointed to the First2Protect panel, further reinforcing our long‑standing commitment to the UK broker market and expanding access to our home insurance propositions for customers at key life moments.
First2Protect is a specialist protection broker, founded in the early 1990s with a clear focus on making insurance advice more accessible, transparent and relevant. With particular expertise in supporting first‑time buyers and rental tenants, First2Protect plays an important role in helping customers secure the right protection as they buy or rent a home.
Through this new partnership, First2Protect can support its customers with home insurance products – Essentials, Home (Extra) and Tenants Contents – giving them greater choice and flexibility to meet a wide range of customer needs.
This collaboration brings together Ageas’s underwriting strength, technical expertise and dependable service mindset with First2Protect’s specialist distribution model and broker‑led approach. Together, we aim to support brokers with straightforward journeys, strong propositions and the confidence to help customers make some of their most important financial decisions.
What this partnership means
- A broader choice of products to support customers at key life stages
- Competitive, well‑underwritten cover backed by strong technical and data insight
- A trusted, long‑term partnership focused on broker support and service excellence
By joining the First2Protect panel, Ageas continues to demonstrate its commitment to brokers and to the UK personal lines market - working collaboratively to deliver reliable cover, simple journeys and outcomes that work for both brokers and their customers.
“Buying or renting a home can feel overwhelming, which is why good advice, a simple journey and the right cover matter. First2Protect supports customers at exactly that point, bringing expert broker advice into the mortgage or rental conversation. At Ageas, we’ll complement this with strong underwriting, dependable service and a long‑term commitment to the home market - helping brokers grow with confidence while ensuring customers feel protected from the outset.”Claire Green, Director of Distribution, Ageas
“We’re excited to welcome Ageas to the First2Protect panel. This gives our brokers even more options to find the protection that fits their clients perfectly. “Over the coming months, we’ll be working closely with the Ageas team to make delivering reliable, straightforward cover easier than ever.” Mark Batten, Director First2Protect