Ageas expands into financial adviser channel through new partnership with Source Insurance
Ageas has partnered with Source Insurance, joining its home insurance panel to expand into the adviser market and increase access to our household propositions through this growing distribution channel.
Source Insurance is a specialist intermediary with over 30 years’ experience in protecting homes and properties. Focused on home insurance, the business works closely with advisers to provide high-quality, tailored solutions supported by strong service and clear, straightforward processes.
With a 5-star Trustpilot rating and a household panel fully rated 5-star by Defaqto, Source has built a reputation for delivering excellent customer outcomes, underpinned by a people-first approach and deep understanding of adviser needs.
Through this partnership, advisers working with Source will be able to access Ageas home insurance products, making it easier to offer protection alongside their core advice on investments, pensions and financial planning. Advisers benefit from increased panel capacity, broader insurer choice and the flexibility to place a wide range of household risks, while choosing how much of the insurance journey they want to manage or outsource.
This collaboration brings together Ageas’s underwriting expertise, strong service credentials and long-term commitment to the home insurance market with Source’s adviser-focused platform – helping financial advisers deliver a more complete, joined-up service to their clients.
What this partnership means
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Increased capacity and more choice for advisers placing household risks
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Access to high-quality, well-underwritten home insurance solutions
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A shared focus on clear journeys, strong service and positive customer outcomes
By joining the Source Insurance panel, Ageas continues to demonstrate its commitment to broadening distribution and supporting advisers and intermediaries, helping them deliver flexible, reliable cover alongside a smooth customer experience.
“We’re really pleased to be partnering with Source Insurance as they continue to expand their home insurance panel. Their clear focus on adviser relationships, straightforward processes and delivering consistently strong customer outcomes strongly aligns with our own approach.
“At Ageas, we’re committed to combining underwriting expertise with dependable service to support advisers in placing business with confidence. By working alongside Source, we’re able to extend that support even further, helping advisers access flexible, high-quality solutions for a wide range of household risks. We’re looking forward to building a strong relationship together and supporting Source in delivering hassle-free, customer-focused insurance solutions.” Claire Green, Director of Distribution, Ageas
“We’re continually investing in both our technology and our product proposition to ensure advisers have access to the best possible solutions for their clients.
Ageas brings great underwriting expertise, market presence and commitment to customer outcomes and we’re looking forward to working with them.” Jonathan Pinkerton, Finance and Insurer Relationship Director at Source Insurance