Ageas takes off with Avios

Ageas expands distribution through new Avios motor proposition

Ageas is continuing to grow its presence in UK personal lines, joining the motor insurance proposition available to Avios customers through our partnership with Open Insurance.

The partnership introduces Ageas motor insurance to Avios approximately 11 million UK members, expanding the ways customers can discover and purchase our products.

Customers purchasing through the proposition will also be able to earn up to 5,000 Avios, creating a differentiated customer offering combining motor insurance with rewards.

For Ageas, the partnership represents another example of our balanced approach to distribution. Alongside our continued commitment to brokers, we’re developing partnerships that broaden our reach, strengthen our portfolio and allow us to meet customers through a variety of channels.

Our focus on the personal lines broker market remains central to our strategy, with partnerships such as this complementing our commitment and supporting sustainable growth across our business.