Ageas UK appoints new Head of Broker Experience and Strategy

Ageas UK appoints new Head of Broker Experience and Strategy 

Ageas UK is delighted to announce the appointment of Anna Cole as Head of Broker Experience and Strategy, further strengthening its commitment to the personal lines broker market. 

Anna, who joined Ageas this month, brings 20 years’ experience in broker marketing, engagement and proposition development roles for major UK insurers, including Allianz and LV. 

In her new role, Anna will be responsible for leading Ageas’s broker experience and strategy agenda, helping to shape and evolve the insurer’s proposition for personal lines brokers and partners. She will focus on championing broker insight across the business, building on Ageas’s highly rated broker service offering and leading the continued development of Ageas’s broker proposition as the insurer pursues its growth ambitions.  

Adam Beckett, Managing Director of Broker and Partnerships, said: 

“I am delighted to welcome Anna to the Ageas team. She joins us at an exciting time in our growth strategy to build stronger, ever more powerful relationships in the personal lines broker market." 

“Anna brings a wealth of experience, deep broker marketing expertise and a genuine passion for understanding what brokers value most from their insurer partners. Her insight and leadership will be invaluable as we continue to invest in our broker proposition, ensuring trusted partnerships for the long term.”  

Anna Cole, said: 

“Ageas has a very strong reputation in the personal lines broker market and is highly regarded for its commitment to brokers, and the quality of its relationships across the market."

“I am thrilled to be joining the business at such an exciting time. There is a clear ambition to grow, coupled with a genuine desire to listen to brokers and understand what they need to succeed. I look forward to working closely with our brokers, partners and colleagues across the business to build on Ageas’s existing strengths, enhance broker experience and shape the future direction of our broker proposition and go-to-market strategy.”