BIBA Manifesto 2024

Ageas whole-heartedly supports the need for long-term commitment to Personal Lines.

This year, the British Insurance Brokers’ Association (BIBA) manifesto points the way to a healthier, competitive, consumer-focused insurance market - and we’re proud to be supporting the Personal Lines Insurance Pledge.

In BIBA's manifesto - 'Managing Risk for Growth and Economic Security' – one of their stated ambitions is 'for insurers to remain committed to the broker channel for the distribution of Personal Lines products'. We couldn't be happier to hear this.

BIBA's manifesto reflects our own determination to deliver long-term for UK brokers and their customers, and we've put this sentiment at the very heart of our business.

It emphasises the need to build long-term consumer confidence, through the UK broker market- particularly in the section, 'Ensuring a healthy Personal Lines market for retail brokers'. We're proud to support this Personal Lines Insurance Pledge - Ageas is 100% committed to Personal Lines sold through brokers.

The manifesto urges insurers to consider how the Personal Lines market can be better supported. Customers will no doubt have the cost of living on their minds for some time to come, and societal change will play its part in shaping our industry over the next 12 months. Through the UK broker network, we're determined to lead the way in offering products that can meet those customers' needs, and to provide brilliant service where it matters.

We understand the challenges and competition that brokers face against the pull of price-comparison websites. BIBA's manifesto for 2024 also explores capacity, capability, and the state of the insurance market overall. Insurance broking underpins economic security, and customers do deserve reassurance that strong, responsive insurers will be here for the long term.

 

Launching this year’s manifesto, it was also made clear that climate change must never be far from our minds. Flood risk and other climate driven risks are increasing. We're also proud to be supporting brokers with pro-active measures to help customers handle those risks and whole-heartedly support the manifesto's focus on action in this area.

Three years running, Ageas UK has been an award-winning leader in Personal Lines. We're totally committed to understanding the key issues faced by brokers, and to delivering in this market for the long term.