We're backing the BIBA Manifesto 2026

We’re proud to support the British Insurance Broker Association’s (BIBA) 2026 Manifesto: Economic Resilience - a strong call for the industry to strengthen stability for people, businesses and the UK economy. The Manifesto reinforces the vital role insurance brokers play in guiding customers through a complex and fast‑changing landscape, something that aligns directly with our strategy and focus.

Representing Ageas at the House of Commons

On Wednesday 14 February, Claire Green, Director of Distribution Regional and Partnerships, and Adam Beckett, Managing Director of Broker & Partnerships, attended the official launch of this year’s Manifesto at the House of Commons. Their involvement reflects our deep support for BIBA and our commitment to the UK Personal Lines broker market.

Strong partnerships at the heart of resilience

The Manifesto sets out 10 ‘key asks’ of stakeholders and 10 ‘key commitments’ from BIBA to help build resilience across the industry. These priorities strongly echo our own to work in partnership with brokers to deliver brilliant customer outcomes and long‑term market strength.

As featured in the Manifesto, Adam Beckett highlights the unique value brokers bring:

“We recognise the importance of our broker partners in offering local community-based support as well as innovative online solutions, ensuring customers find the product that meets their needs, particularly for vulnerable customers or customers with non-standard or complex requirements. We firmly believe this powerful partnership is ideally placed to provide advice with insurance products that aim to meet customer needs as well as expectations, and one that delivers brilliant service when it matters most.”

Totally focused on Personal Lines and committed to brokers

Ageas remains 100% focused on Personal Lines and fully committed to the UK Personal Lines broker market. Supporting brokers, investing in service, and strengthening long‑lasting relationships with both our broker partners and with BIBA is a central priority for our Broker & Partnerships business. We believe that by working closely together, sharing insight and moving forward in partnership, we can build the resilience our customers and our market need. Because at Ageas, we’re always at our best when we’re brilliant together.