Ageas joins MyFirst panel

Ageas UK has reinforced its commitment to the UK broker market by joining the MyFirst panel, supporting its mission to help the next generation of drivers with tailored insurance solutions. 

Founded in 2016 by James Noble, MyFirst is focused on helping young drivers find suitable insurance. By directly connecting customers with one of their experts, MyFirst endeavour to make sure every policy is tailored to meet the needs of young drivers and that they understand exactly what they have bought. 

MyFirst offers young driver, new driver, learner driver and student driver insurance. Using innovative software, MyFirst’s young driver proposition monitors driving behaviours, offering immediate feedback and rewards to promote safer driving habits.

James Noble CEO and founder of MyFirst said: 
“I am delighted to welcome Ageas to the MyFirst panel. As one of the UK’s leading personal lines insurers, Ageas brings exceptional technical underwriting expertise and a proven track record in building strong partnerships, leading to greater choice for our customers. We’re excited about building a successful, long-term relationship together.” 

Adam Beckett, Managing Director Broker and Partnerships at Ageas UK, said:
“MyFirst’s innovative proposition connects young drivers with dedicated experts, guiding them through their insurance choices and helping them start their driving journey with confidence.

“Supporting younger drivers and making insurance more accessible is a real win for us and for MyFirst’s customers. It’s also another example of our commitment to helping brokers bring fresh propositions to market and I’m excited to see this partnership grow.”