Ageas and Build Back Better

Flooding is getting worse – and fast

Posted on 10th July 2025
Build Back Better & Flood Re Academy

Ageas and Build Back Better 

Flooding is getting worse – and fast 

Climate change is accelerating, and the impact on UK homes is undeniable. The data speaks for itself: autumn and winter storm rainfall in the UK and Ireland for the 2023–2024 season was made around 20% heavier by human-caused climate change. More than 5.7 million properties in England are at risk of flooding, and the average cost of a flood to a home in the UK is £30,000. Sadly, more than 40% of businesses never reopen after suffering flood damage.*  

Flooding isn’t just an occasional inconvenience, it’s a growing, persistent threat. But with Build Back Better, we’re helping brokers to support customers with smarter, more resilient protection. 

Turning floods into opportunities to futureproof homes 

The Build Back Better initiative, led by Flood Re, helps households to improve their resilience after a flood. Through the scheme, qualifying homeowners can receive up to £10,000 towards property flood resilience (PFR) measures. That’s everything from flood doors and air brick covers to non-return valves and sump pumps. 

Ageas was one of the first insurers to offer Build Back Better. We believe it’s not just about repairing a home, it’s about upgrading it to reduce future flood damage and make recovery easier.  

When flooding hits, we don't just patch things up, we make things better. That’s good news for your customers, and good news for you too: it’s a sign that you’re supported by one of the most proactive, forward-thinking insurers in the UK. 

How we’re supporting brokers 

You’ve told us that working with a trusted, proactive insurer makes all the difference, and when it comes to tackling climate-driven risks, we believe partnership is incredibly valuable. That’s why we’ve rolled out tools and events to help you stay one step ahead: 

  • Timely communications – we keep you in the loop with updates when they matter most. 

  • The Ageas Weather Hub – our one-stop resource for real-time weather data, insights, and alerts to help you and your customers prepare for and respond to severe weather.  

  • Weather Wise events – we’re also bringing brokers together to share knowledge, insights, and practical steps for supporting customers through weather-related claims. 

If your customer meets the criteria, which will only be confirmed at point of claim, and the property is suitable for the installation of PFR measures, there’s no debate – they qualify, and we’ll take care of everything. We’ll make sure they get a chance to build back stronger. 

Want to find out more? Why not check out the Flood Re Academy? 

The academy covers essential information about Flood Re, including the rationale behind its creation, its current and future role in the UK’s flood risk management.  

Contact Comms@floodre.co.uk if you’d like to sign up to the Flood Re Academy. 

What are the benefits of Build Back Better for my customers?

In short, Build Back Better involves taking action that helps prevent flooding in the future. Resilience measures better prepare homes to better withstand future floods, which can reduce damage and repair costs; flood resilient homes can be made habitable much faster – sometimes in weeks rather than months – and a reduction in the frequency and severity of flood damage means long-term savings. That’s good news for the market overall. However, for customers particularly, it’s about peace of mind: better protection brings emotional reassurance and reduces anxiety for those in flood-prone areas. 

Will the customer need to pay anything for Build Back Better?

No, all fees and surveys are included within the applicable Build Back Better limit. We cover the cost upfront and are reimbursed by Flood Re (for ceded policies). 

If my customer agrees to Build Back Better, does this delay the claim?

Not usually. Many Property Flood Resilience (PFR) measures can be installed during the repair phase. Some things, such as bespoke flood doors or gates, may take longer to manufacture, but the loss adjuster will discuss if any of the choices could affect the timeline. 

What happens if the costs come in more than the allowance?

Your customer would need to pay any amount that exceeds the Build Back Better allowance. 

Does the customer get to choose what property flood resilience measures are installed into their property?

Yes. The loss adjuster or surveyor will work with the customer to advise on appropriate resilience measures for their home and the type of flooding it may experience in the future. 

Why would my customer not be eligible?

They may not meet the qualifying criteria set for the Build Back Better scheme, their home may already have all appropriate PFR measures installed, or the property is not suitable for such measures 

Does the work come with a guarantee?

We’re currently confirming this. Your loss adjuster can provide the latest updates regarding guarantees on installed measures. 

Who carries out the work?

The loss adjuster or surveyor will often arrange the work and discuss with the customer who will be carrying it out. 

Can my customer use their own builder?

This may be possible. The loss adjuster will advise on whether it’s suitable in each case. 

Can my customer take a cash alternative to having Property Flood Resilience measures installed?

No, settlement under the Build Back Better scheme will only be reached on the proviso that PFR measures are installed at the property.   

What if my customer's claim is below the claim threshold?

Customers are not eligible for Build Back Better if the total buildings claim value is under the Ageas Build Back Better threshold.  

Why do you only offer Build Back Better to claims over the Ageas threshold?

We prioritise the scheme for customers facing the most severe flood damage to ensure the greatest impact. 

How is Flood Re funded?

Flood Re is funded in three ways: a levy, a premium, and an excess — all paid by insurers. Each year, insurers offering home insurance in the UK pay a collective Levy that totals £135 million. This funds the scheme’s operations and covers valid claims. When Flood Re accepts a flood risk, the insurer pays a fixed premium based on the property’s council tax band — not its individual flood risk — helping keep premiums affordable. Policies also have a fixed excess of £250. 

Do I need to take any action as a broker?

No. Once a loss adjuster is appointed, they’ll speak directly with the policyholder if they are eligible for Build Back Better. 

How can I support my customers?

If a customer has been told that they qualify, simply encourage them to take advantage of the scheme. It’s designed to futureproof their homes by including resilience measures as part of the flood repair process — helping to reduce damage from future events. 

Will their No Claims Discount be affected?

Yes. The customer’s NCD may be impacted by the flood claim overall, regardless of whether Build Back Better is used. 

Will the customer’s premium go down after resilience measures are installed?

Not at the moment, but the long-term goal is to help reduce the impact of future claims. 

What’s the difference between a standard claim and Build Back Better?

Think of it like this: If a standard replacement front door costs £2,000 and a flood-resistant door costs £5,000, then we’ll cover the £2,000 under the standard claim, and the remaining £3,000 through Build Back Better (within the applicable limit). 

What isn’t covered?

Build Back Better doesn’t apply to: 

  • Contents-only policies 

  • Outbuildings (unless the main dwelling is also flooded and/or the outbuilding is enjoyed as part of the main dwelling, like a garden office) 

  • Floods caused by burst water mains within the property or other internal drainage issues 

Ageas. Working together to build a brilliant, resilient future 

At Ageas, we’re committed to helping brokers win, with smarter tools, proactive support, and engagement with meaningful schemes like Build Back Better. It’s a brilliant way of working. Focused on positive, supportive action – together, we can turn a moment of crisis into an opportunity to lead, protect, and rebuild better than ever. If you do have any questions, please do email us at broker@ageas.co.uk  

 

* (Source: World Weather Attribution, 2024 – https://www.worldweatherattribution.org/).
(Source: Environment Agency, 2023 – https://www.gov.uk/government/news/record-numbers-sign-up-for-flood-warnings).
(Source: Association of British Insurers, 2023 – https://www.abi.org.uk/news/news-articles/2023/11/insurers-deploy-emergency-resources-as-flood-costs-reach-30000-per-home/).
(Source: Flood Re, 2022 – https://www.floodre.co.uk/news-views/build-back-better-explained/).

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